Crumbl cookies this week
Crumbl Cookies This Week: Your Guide to This Week’s Flavors & What to Expect
Introduction: Welcome to This Week’s Crumbl Cookie Lineup!
It’s that time of the week again — Crumbl has dropped a fresh rotation, and this week’s lineup is genuinely hard to sleep on. Whether you’re a die-hard Crumbl regular who plans your week around Monday’s reveal, or someone who keeps hearing about the pink box and finally wants to see what the fuss is about, you’re in the right place. We’ve broken down every flavor available April 13–18, 2026, with tasting notes, recommendations, and everything you need to make the most of your visit.
What is Crumbl Cookies?
Crumbl Cookies is a rapidly growing gourmet cookie chain founded in 2017 in Logan, Utah. What sets Crumbl apart isn’t just the size of the cookies (they’re generously large) — it’s the rotating weekly menu. Each week, Crumbl offers its permanent Milk Chocolate Chip cookie alongside a lineup of specialty flavors that change every single week. That novelty, combined with premium ingredients and a highly shareable aesthetic, turned Crumbl into one of the most talked-about dessert brands in the country.
Why Check Weekly Flavors?
Because missing your favorite is genuinely disappointing. Crumbl’s rotating model means popular flavors — fan favorites like Snickerdoodle, Pink Sugar, or anything cookies-and-cream-adjacent — only appear a handful of times per year. Knowing the lineup in advance lets you plan your visit, pre-order through the app, or coordinate a box for a group. This week happens to have some serious crowd-pleasers, so let’s get into it.
This Week’s Crumbl Flavors: April 13–18, 2026
This week’s menu features 10 flavors — the permanent Milk Chocolate Chip plus nine rotating specialties. Highlights include a brand-new cheesecake drop, two cookies-and-cream variations, and a nostalgic collab with Mother’s Circus Animal cookies. Here’s the full breakdown.
The Iconic Milk Chocolate Chip (Always Available)
🍪 The Classic — Available Every Week
This is Crumbl’s anchor. A warm, golden-edged cookie loaded with semi-sweet milk chocolate chips, served slightly warm. It’s the reliable baseline — and a surprisingly strong cookie in its own right, not just a filler.
Appearance & Texture
Round, thick, and golden-brown with slightly crisp edges and a soft, pillowy center. The chocolate chips are generously distributed and slightly melty when fresh out of the oven.
Flavor Profile
Classic buttery vanilla dough balanced by rich, slightly bitter milk chocolate. Not overly sweet — the kind of cookie that works as well at 8 AM as it does at midnight.
Our Take / Recommendation
If you’re new to Crumbl, always grab one of these as your reference point. It’s the cookie everything else is measured against. Rating: 4.2/5
Featured Flavor 1: Confetti Cake Batter Cheesecake ⭐ NEW
The headliner of this week’s menu. The Confetti Cake Batter Cheesecake is a National Cookie Day (NCD) release — a brand-new flavor making its debut this rotation. Expect this one to sell out early.
Appearance & Texture
A thick, creamy cheesecake-inspired cookie base studded with rainbow sprinkles and topped with a smooth cake batter-flavored frosting. Visually, it’s celebratory — pastel swirls and colorful confetti throughout. The texture lands somewhere between a dense cheesecake bar and a soft-baked cookie.
Flavor Profile
Sweet, rich, and nostalgic — funfetti birthday cake meets classic cheesecake tang. The frosting adds a buttery, vanilla-forward sweetness that complements the slightly tangy cookie base. It’s indulgent without being one-note.
Our Take / Recommendation
New flavors at Crumbl are always a gamble, but the combination of cheesecake and cake batter is a well-proven crowd-pleaser. This is the must-try of the week — especially since it’s likely a limited-time debut. Rating: Pending — but high expectations. 4.5/5 projected.
Featured Flavor 2: Cookies & Cream Milkshake Cookie ft. Mini Oreo®
A fan-favorite formula elevated with an actual Oreo® collaboration. The Cookies & Cream Milkshake Cookie channels the nostalgia of an old-school diner milkshake in gourmet cookie form.
Appearance & Texture
A pale, creamy-colored cookie base topped with a thick vanilla milkshake-style frosting, finished with crushed and whole mini Oreo® cookies scattered across the top. Soft and slightly chewy center with a frosting that’s whipped rather than dense.
Flavor Profile
Creamy vanilla milkshake notes up front, followed by the familiar chocolatey crunch of Oreo® crumbs. The balance between sweet frosting and slightly bitter cookie is what makes this work. It tastes exactly like the milkshake it’s named after.
Our Take / Recommendation
One of the stronger collaboration cookies Crumbl has done. If you’re a cookies-and-cream person (see also: Flavor 6 this week), this is the more sophisticated, dessert-forward version. Rating: 4.4/5
Featured Flavor 3: Chocolate Cupcake Cookie
A love letter to the classic chocolate birthday cupcake, reimagined as one of Crumbl’s oversized gourmet cookies.
Appearance & Texture
A rich, dark chocolate cookie base — denser and fudgier than a standard chocolate chip — topped with a generous swirl of chocolate buttercream frosting, often finished with a sprinkle garnish. The interior is moist and almost brownie-like in density.
Flavor Profile
Deep, bittersweet chocolate throughout, with the frosting adding a lighter, sweeter contrast. The layered chocolate experience — cookie base plus frosting — is genuinely satisfying for chocolate lovers without being overwhelming.
Our Take / Recommendation
A reliable chocolate hit. If you’re splitting a box, this is the one that disappears fastest among chocolate fans. Pairs particularly well with a glass of cold milk. Rating: 4.3/5
Featured Flavor 4: Sugar Cookie ft. Mother’s® Circus Animal®
A collab that makes complete sense: Crumbl’s iconic sugar cookie format meets the pastel-pink, sprinkle-coated nostalgia of Mother’s® Circus Animal® cookies.
Appearance & Texture
Crumbl’s signature large, round sugar cookie base topped with a pink almond-flavored frosting and crushed Circus Animal® cookies pressed into the surface. Visually playful — pink, white, and sprinkle-coated throughout. The texture is soft and cakey with a slight crunch from the Circus Animal® pieces.
Flavor Profile
Sweet almond and vanilla from the frosting, with the distinctive Circus Animal® flavor — that unique pink-and-white cookie taste — woven through every bite. It’s nostalgic and bright, leaning sweet rather than complex.
Our Take / Recommendation
A genuinely fun cookie. Best for those who grew up eating Circus Animals by the handful. It’s unabashedly sweet, so pair it with someone who appreciates dessert-on-dessert flavors. Rating: 4.1/5
Featured Flavor 5: Pink Sugar Cookie
One of Crumbl’s most-requested returning flavors. The Pink Sugar Cookie is the cookie that launched a thousand Instagram posts and is widely considered one of their best.
Appearance & Texture
Large, round, and pale with a soft, almost shortbread-like interior. Topped with a thick layer of smooth pink almond frosting, often finished with colorful sprinkles. It looks exactly like what it is: a celebration cookie.
Flavor Profile
Delicate vanilla sugar cookie base with a prominent, sweet almond flavor from the frosting. It’s lighter than most Crumbl offerings — not rich or fudgy, but clean, sweet, and addictive in a way that makes you eat more than you planned.
Our Take / Recommendation
A top-3 Crumbl cookie for a reason. If you’ve never tried it and it’s on the menu, stop reading and go get one. This is the benchmark for their frosted sugar cookie category. Rating: 4.7/5
💡 Pro tip: Love the Pink Sugar Cookie at home? Our guide to copycat Crumbl recipes includes a detailed Pink Sugar Cookie recreation with the almond frosting recipe.
Featured Flavor 6: Cookies & Cream Cookie
The classic Crumbl take on cookies and cream — no milkshake framing, no collab — just a straightforward, well-executed Oreo-inspired cookie.
Appearance & Texture
A white or light grey cookie base with Oreo® crumbles baked throughout, topped with a cookies-and-cream frosting and additional cookie crumbles. The texture is soft with satisfying cookie-crunch pockets throughout.
Flavor Profile
Cream-forward with Oreo® cookie bitterness cutting through. Less sweet than the milkshake version (Flavor 2) and more balanced overall. The frosting is lighter here — more of a glaze than a whipped topping.
Our Take / Recommendation
With both C&C options on the menu this week, this is the more understated choice — great if you want the flavor without the richness of the milkshake frosting. Rating: 4.0/5
Featured Flavor 7: Brownie Batter Cookie
Exactly what it sounds like — and it delivers. The Brownie Batter Cookie is for anyone who scrapes the bowl after mixing brownies.
Appearance & Texture
A dark, fudgy cookie with a crinkled top reminiscent of a properly baked brownie. Dense, slightly underdone in the center (intentionally), with a shiny exterior crust. No frosting — this one stands alone.
Flavor Profile
Rich, intensely chocolatey, and slightly sweet — closer to raw brownie batter than a baked brownie. There’s a fudginess here that sets it apart from the Chocolate Cupcake Cookie. Minimal sweetness lets the cocoa shine.
Our Take / Recommendation
The best option on this week’s menu for serious chocolate lovers who prefer unfrosted, intense flavors. One of Crumbl’s most straightforwardly satisfying cookies. Rating: 4.5/5
Featured Flavor 8: Snickerdoodle Cookie
A returning classic that always makes the ranking when it drops. The Snickerdoodle is Crumbl at its most comforting.
Appearance & Texture
A pale, lightly golden cookie generously coated in cinnamon sugar, with a soft, pillowy interior and slightly crisp edges. No frosting — the cinnamon-sugar crust does all the work.
Flavor Profile
Warm cinnamon, brown sugar, and butter. Classic snickerdoodle — but scaled up and more generous than anything you’d find at a grocery store bakery. The cream of tartar tang that defines a proper snickerdoodle is present and accounted for.
Our Take / Recommendation
Understated but exceptional. A high-value pick for anyone who appreciates traditional cookie craftsmanship over novelty. One of the few Crumbl cookies that’s better slightly cooled than straight from the oven. Rating: 4.4/5
Featured Flavor 9: Celebration Cake Cookie
Party in a cookie. The Celebration Cake Cookie is Crumbl’s funfetti entry — a birthday cake-inspired cookie that leans into the celebration aesthetic fully.
Appearance & Texture
Soft, white or pale yellow cookie base loaded with rainbow sprinkles, topped with a vanilla buttercream frosting and additional sprinkles. Light, airy texture — more cakey than chewy. Visually festive.
Flavor Profile
Sweet vanilla cake batter flavor with the familiar funfetti birthday cake note from the sprinkles. The frosting is light and buttery without being too rich. Cheerful, sweet, and uncomplicated.
Our Take / Recommendation
A crowd-pleaser for mixed groups — especially great in a box for a birthday or celebration (the name is not ironic). Kids and adults with a sweet tooth will both be happy. Rating: 3.9/5
Featured Flavor 10: Semi-Sweet Chocolate Chunk Cookie
The elevated sibling of the Milk Chocolate Chip — the Semi-Sweet Chocolate Chunk Cookie swaps chips for chunks and dials up the chocolate intensity.
Appearance & Texture
A golden-brown cookie similar in appearance to the classic chocolate chip, but with large, irregular chunks of semi-sweet chocolate that melt into pools rather than holding their shape. Crisp edges, gooey center.
Flavor Profile
Richer and slightly more bitter than the Milk Chocolate Chip — the semi-sweet chocolate provides more complexity and less sweetness. The larger chunks mean you get a full chocolate hit in every other bite rather than uniform chip distribution.
Our Take / Recommendation
For chocolate chip cookie purists who want more intensity. A great companion to the classic — if you’re torn between the two, get both and do a side-by-side. Rating: 4.3/5
This Week at a Glance
| # | Flavor | Type | Rating |
|---|---|---|---|
| ★ | Milk Chocolate Chip | Always Available | 4.2/5 |
| 1 | Confetti Cake Batter Cheesecake NEW | Cheesecake / Cake | 4.5★ |
| 2 | Cookies & Cream Milkshake ft. Mini Oreo® | Cookies & Cream | 4.4/5 |
| 3 | Chocolate Cupcake Cookie | Chocolate / Frosted | 4.3/5 |
| 4 | Sugar Cookie ft. Mother’s® Circus Animal® | Sugar / Collab | 4.1/5 |
| 5 | Pink Sugar Cookie ⭐ | Sugar / Frosted | 4.7/5 |
| 6 | Cookies & Cream Cookie | Cookies & Cream | 4.0/5 |
| 7 | Brownie Batter Cookie | Chocolate / Unfrosted | 4.5/5 |
| 8 | Snickerdoodle Cookie | Cinnamon / Classic | 4.4/5 |
| 9 | Celebration Cake Cookie | Vanilla / Funfetti | 3.9/5 |
| 10 | Semi-Sweet Chocolate Chunk Cookie | Chocolate / Classic | 4.3/5 |
See what customers are saying about this week’s cookies on Reddit Crumbl Cookies community.
Check trending reviews and ratings on Yelp Crumbl Cookies reviews.
How Crumbl’s Weekly Rotation Works
If you’re new to the Crumbl experience, the rotating menu model is one of its most distinctive features — and understanding how it works makes the whole experience more enjoyable.
The Monday Reveal
Every Monday morning, Crumbl announces the week’s new flavor lineup across their social media channels and through the Crumbl app. The reveal is a genuine event for fans — many set notifications specifically for the Monday drop. This is when you’ll see the confirmed flavors, official photos, and pricing for the week. The week runs Monday through Saturday.
How Long Are Flavors Available?
Each rotating flavor is available for exactly one week — Monday through Saturday. On Sunday, stores are closed (at most locations) and the menu resets overnight. By Monday morning, an entirely new lineup is in place. This means if you miss a flavor this week, you may be waiting months before it returns — some flavors only appear two or three times per year.
Why The Rotating Menu?
The rotating model is intentional and smart. It creates consistent urgency — every week is a limited-time event. It also gives Crumbl the flexibility to experiment with seasonal flavors, brand collaborations (like this week’s Mother’s® and Oreo® features), and entirely new creations like the Confetti Cake Batter Cheesecake debuting this week. The model rewards loyal customers who check in weekly and creates genuine FOMO for casual visitors.
Making the Most of Your Crumbl Visit
Ordering Options: In-Store, Curbside, Delivery
Crumbl offers three main ways to get your cookies:
- In-store pickup: Walk in, browse the open display case, and order at the counter. You can see every cookie before you commit. Best for first-timers.
- Curbside pickup: Order ahead via the app, pull up, and your order comes to you. Ideal for busy days or when you already know what you want.
- Delivery: Available through the Crumbl app and third-party platforms like DoorDash and Uber Eats. Delivery times vary — order with enough lead time to ensure freshness.
For this week specifically, with a new flavor in the lineup, we’d recommend in-store so you can ask staff about the Confetti Cake Batter Cheesecake before committing to a full box.
Best Times to Visit Your Local Crumbl
For maximum freshness and best selection, aim for mid-morning to early afternoon on weekdays (10 AM – 2 PM). Friday evenings are the most crowded — the new menu excitement drives heavy foot traffic. If you’re going on a Saturday, go earlier rather than later; popular flavors like the Pink Sugar Cookie often sell out before closing.
Pro-Tip: The Crumbl App Experience
The Crumbl app is worth downloading even if you only visit occasionally. Beyond ordering, it shows real-time store hours, lets you track your order, and sends Monday flavor reveal notifications so you never miss a week with a must-try lineup. This week’s notification would have been a good one to catch — the new cheesecake drop alone makes it worth the install.
Sharing the Love: Box Sizes and Gifting
Crumbl’s signature pink boxes come in several sizes:
- 1-pack: Single cookie — perfect for a personal treat or trying a new flavor.
- 4-pack: The most popular option — enough variety to sample multiple flavors.
- 6-pack: Great for sharing or when you need to cover more flavor ground (like this week’s 10-cookie menu).
- 12-pack: Party-ready. Ideal for events, offices, or anyone who doesn’t want to make a decision.
With 10 flavors on offer this week, a 6-pack is the sweet spot for exploring the lineup without over-committing. Check out our guide to storing, freezing, and gifting large gourmet cookies if you’re planning to pick up a big order in advance.
Beyond This Week: Staying Updated & What’s Next
Where to Find Next Week’s Spoilers
Crumbl officially keeps next week’s lineup under wraps until Monday. However, social media sleuths — particularly on Reddit (r/CrumblCookies) and TikTok — often surface early spoilers by Friday or Saturday based on supply deliveries spotted at store locations. These are unofficial and sometimes wrong, but if you love the anticipation game, those communities are worth following.
Following Crumbl on Social Media
Crumbl’s own Instagram (@crumblcookies) and TikTok accounts are the fastest official source for Monday reveals, behind-the-scenes baking content, and occasional sneak peeks. Their social presence is genuinely entertaining — the Monday reveal videos alone are worth a follow.
Subscribing for Updates
If you want the weekly flavor lineup delivered to your inbox without checking social media, Crumbl’s email list and app push notifications are the most reliable options. Sign up through the Crumbl app or at crumblcookies.com. You can also bookmark this page — we update our weekly flavor breakdown every Monday alongside the official reveal.
Conclusion: Don’t Miss Out on This Week’s Crumbl Delights!
The April 13–18, 2026 Crumbl menu is genuinely one of the stronger weekly lineups in recent memory. You’ve got a brand-new cheesecake debut, two takes on cookies and cream, a top-tier Pink Sugar Cookie return, and the deeply satisfying Brownie Batter and Snickerdoodle for classic cookie lovers. There’s something for every taste preference in this rotation.
Our top picks for the week: Pink Sugar Cookie (a must if you haven’t tried it), Brownie Batter Cookie (the best unfrosted choice on the menu), and Confetti Cake Batter Cheesecake (the new drop — worth trying while it’s here).
This lineup runs through Saturday, April 18. After that, it’s gone. If you’re planning to recreate any of these at home after the week ends, our copycat Crumbl recipes guide covers the fan favorites in detail. And if you want to nail that signature thick, soft texture at home, our guide on mastering the perfect Crumbl cookie texture is the place to start.
Happy cookie week. 🍪
For a detailed breakdown of this week’s flavors, visit Crumbl Cookie Flavors weekly tracker.
You can also explore past and current menus on Crumbl Cookies menu and prices guide.
Frequently Asked Questions
When do new Crumbl cookie flavors drop each week?
New Crumbl flavors are announced and become available every Monday morning. Crumbl typically posts the official reveal on their social media channels and pushes a notification through their app. The best way to catch the reveal the moment it drops is to enable notifications on the Crumbl app.
How long are the weekly flavors available?
The weekly rotating flavors are available from Monday through Saturday. Most locations are closed on Sundays, and the menu resets overnight — so by Monday morning, an entirely new lineup replaces the previous week’s flavors. Don’t wait on a flavor you’re excited about; Saturday is the last chance.
Can I see next week’s Crumbl flavors in advance?
Crumbl keeps the official reveal until Monday morning. However, unofficial spoilers often circulate on Reddit (r/CrumblCookies) and TikTok by Friday or Saturday, based on supply deliveries spotted at stores. These are unconfirmed and occasionally inaccurate — treat them as fun speculation rather than a guaranteed preview.
Do all Crumbl locations have the same weekly flavors?
Yes — the weekly flavor lineup is standardized across all Crumbl Cookies locations nationwide. Every store carries the same rotation for the same week. The only variable is availability and sellout timing, which depends on each location’s foot traffic and baking volume.
How much does a Crumbl cookie cost?
Pricing varies slightly by location, but as a general reference: a single cookie runs approximately $4–$5, a 4-pack around $16–$19, and a 6-pack around $23–$27. The Crumbl app shows current pricing for your specific location before you order.
What is the Milk Chocolate Chip cookie, and is it always available?
The Milk Chocolate Chip is Crumbl’s signature cookie and the only flavor that appears on the menu every single week without exception. All other flavors rotate weekly. It’s a warm, buttery, generously chocolate-chipped cookie — the reliable anchor to every week’s otherwise unpredictable lineup.
Does Crumbl offer gluten-free or vegan options?
As of now, Crumbl Cookies does not regularly offer certified gluten-free or vegan options, primarily due to the risk of cross-contamination in their kitchens. If you have dietary restrictions, it’s always best to contact your local store directly. For those who want to enjoy Crumbl-style cookies with dietary accommodations, our guide to vegan and gluten-free Crumbl-style alternatives covers homemade options in detail.
Check the official weekly menu directly on the Crumbl Cookies official website.
Follow updates and new flavor drops on Crumbl Cookies Instagram page.
Learn more about cookie trends and dessert culture from Food Network.
Read expert baking insights on AllRecipes.