Where the Name Actually Comes From

Despite the name’s resemblance to a Jeni’s Splendid Ice Creams flavor, this cookie has no connection to that brand. The Moonbeam Ice Cream Cookie is Crumbl’s real 2025 collaboration with pop singer Benson Boone, named directly after a lyric in his song “Mystical Magical,” from his album American Heart: “Moonbeam ice cream, taking off your blue jeans.” Released nationwide from June 23–28, 2025, it proved popular enough to earn an encore week from June 30–July 5 — the first time in Crumbl’s history a limited-edition flavor returned for consecutive weeks.

What It Actually Is

A chilled chocolate cookie packed with cookies-and-cream pieces, topped with a tie-dye swirl of lemon, berry, and marshmallow buttercream, and finished with a white chocolate drizzle — matching the recipe card already on this page. Per Crumbl’s own statements, Boone was directly involved in developing the flavor rather than just lending his name to it, with co-founder Sawyer Hemsley crediting his input for shaping the collaboration.

Why the Name Confusion Happens

“Moonbeam” isn’t a common dessert name, so it’s an understandable mix-up if you’ve encountered both this cookie and Jeni’s ice cream flavors online — but they’re unrelated products from unrelated companies. If you’re specifically looking for information on a Jeni’s × Crumbl collaboration, that’s not something that has happened; this page covers the real, unrelated Benson Boone collaboration instead.

FAQ

Is the Moonbeam Ice Cream Crumbl Cookie related to Jeni’s ice cream? No — despite the similar name, this cookie is Crumbl’s collaboration with singer Benson Boone, named after a lyric in his song, not an ice cream brand tie-in.

Was this an officially announced partnership? Yes — Crumbl publicly announced the collaboration with on-record statements from company leadership, and it was covered by national outlets including NBC and PEOPLE.

Is the Moonbeam Ice Cream Cookie still available? No — it was a limited-time release (June 23–28, 2025, with an encore week through July 5) and isn’t part of Crumbl’s regular menu.

Can I recreate it at home? Yes — the recipe below already matches the real flavor: a chilled chocolate cookie with cookies-and-cream pieces and a tie-dye lemon-berry-marshmallow buttercream swirl.

Read Also

• Benson Boone’s Crumbl Cookie: The Real Story — full background on the collaboration
• What Does Benson Boone’s Crumbl Cookie Taste Like? — detailed flavor breakdown

Sources Cited

• Today.com (NBC) — Benson Boone’s Crumbl Cookies Collaboration Is Getting an Encore (official partnership confirmation, timeline)
• PEOPLE — Benson Boone Collabs with Crumbl to Create a Dreamy, Limited-Edition Moonbeam Ice Cream Cookie (flavor origin, lyric connection)