The Ultimate Ranking of Crumbl Cookies: My Honest Take After Trying 60+ Flavors

When Crumbl first opened near my house in 2019, I was skeptical. Another overpriced cookie shop? Really? But after three years and visits to seven different locations across four states, I’ve tried over 60 of their weekly rotating flavors. Some have been absolutely incredible. Others… well, let’s just say I’ve learned to manage my expectations.

This isn’t your typical food blogger ranking where everything gets five stars. This is my honest assessment after spending way too much money on massive cookies, complete with the disappointments, the surprises, and everything in between.

My Crumbl Cookie Journey

It started innocently enough. A coworker brought a box to the office, and I tried my first Chocolate Chip. I was hooked—not just by the flavor, but by the whole experience. The thick, soft center, the slightly crispy edges, the way the cookie was still warm. Then I discovered they changed flavors every week, and suddenly I found myself checking their Instagram every Sunday night like it was appointment television.

Fast forward three years, and I’ve become that person who plans road trips around Crumbl locations. I’ve tried cookies in Phoenix, Denver, Nashville, Atlanta, Dallas, Provo, and my home base in Orlando. I’ve learned that not all Crumbl locations are created equal, and that some flavors that sound amazing in theory are disasters in practice.

The Top Tier: The Hall of Fame (9-10/10)

1. Chocolate Chip (The Original)

Rating: 10/10

There’s a reason this is their permanent menu item. After trying dozens of flavors, I always come back to this one. It’s perfectly balanced—sweet but not cloying, with just enough salt to make the sweetness pop. The chocolate chips are quality, not those waxy imposters you get at grocery store bakeries.

Every location I’ve visited nails this one consistently. The Phoenix location makes theirs slightly thicker, while the Nashville shop tends to get better browning on the edges. But I’ve never had a bad version of this cookie.

2. Churro

Rating: 10/10

This cookie changed my life. I’m not exaggerating. The first time I tried it was at the Denver location in January 2022, and I literally went back the next day to get four more before the week ended. The cinnamon-sugar coating creates this incredible textural contrast with the soft cookie underneath, and the glaze adds just enough sweetness without being overwhelming.

The key with this one is eating it within a few hours of purchase. Day-old churro cookies lose that magical crispy exterior. I learned this the hard way after buying a dozen to take home to Florida.

3. Birthday Cake (Funfetti)

Rating: 9.5/10

Pure nostalgia in cookie form. The Atlanta location makes the best version I’ve tried—they’re generous with the sprinkles and their cream cheese frosting has the perfect tang to balance the sweet cookie. It tastes exactly like the birthday cakes my mom used to make from a box mix, but elevated.

The only reason this isn’t a perfect 10 is that the frosting can be inconsistent. I’ve had versions where it was too sweet or too thick, turning what should be a balanced bite into a sugar bomb.

4. S’mores

Rating: 9/10

When this one hits, it really hits. The graham cracker base is genius—it actually tastes like graham crackers, not just cinnamon. The marshmallow topping gets slightly torched (at least at the good locations), giving you that authentic campfire flavor.

But here’s where location matters: The Dallas location I visited over-torched the marshmallow to the point of bitterness, while the Provo shop barely warmed it. The Orlando location gets it just right—golden brown with that slight char that makes your mouth water.

5. Cookies and Cream

Rating: 9/10

This is what happens when Crumbl does Oreos better than Oreo does Oreos. The cookie base is vanilla perfection, and they use actual crushed Oreos, not some artificial cookies-and-cream flavoring. The white chocolate drizzle ties everything together without making it too sweet.

Pro tip: This cookie is actually better the next day when the Oreo pieces have had time to soften slightly and meld with the cookie.

The Solid Second Tier (7-8.5/10)

Lemon Glaze

Rating: 8.5/10 A perfect palate cleanser after all those chocolate-heavy options. The lemon flavor is bright and natural, not artificial like some lemon desserts. The glaze hardens into this perfect shell that cracks when you bite it. My only complaint? It’s a bit one-note compared to the complexity of the top-tier cookies.

Snickerdoodle

Rating: 8/10 Crumbl’s version is what snickerdoodles should be—thick, soft, with that perfect cinnamon-sugar coating. It’s comfort food in cookie form. The Phoenix location makes theirs with a hint of nutmeg that elevates it beyond the basic version.

Peanut Butter

Rating: 8/10 Rich, nutty, and satisfying, but almost too rich. I can only eat about half of one before the peanut butter intensity becomes overwhelming. Great for sharing, less ideal if you’re trying to demolish a whole cookie solo.

Milk Chocolate Chip

Rating: 7.5/10 It’s like the gentler cousin of the original chocolate chip. The milk chocolate makes it sweeter and less complex. Good, but not as memorable as the classic version.

Key Lime Pie

Rating: 7.5/10 When they get the tartness right, this cookie is incredible. But I’ve had versions that were too sweet and others that were puckering sour. Inconsistency keeps it from ranking higher.

The Disappointing Middle (5-7/10)

Red Velvet

Rating: 6.5/10 This should be amazing, but it consistently falls flat. The “red velvet” flavor is barely there—it mostly just tastes like chocolate with food coloring. The cream cheese frosting is usually good, but it can’t save a mediocre cookie.

Sugar Cookie

Rating: 6/10 Plain and boring. I get that it’s a classic, but Crumbl’s version lacks the buttery richness that makes a great sugar cookie. It’s like they played it too safe and ended up with something that tastes like it came from a grocery store bakery.

Carrot Cake

Rating: 6/10 All frosting, no substance. The cookie itself barely tastes like carrot cake—it’s mostly just spice cake with cream cheese frosting. I’ve had gas station carrot cake muffins with more carrot flavor.

Strawberry Milkshake

Rating: 5.5/10 Artificial strawberry flavor that tastes more like strawberry Nesquik than actual strawberries. The pink color is Instagram-worthy, but the flavor doesn’t deliver on the visual promise.

The Bottom Tier: What Were They Thinking? (3-5/10)

Cotton Candy

Rating: 4/10 Just… why? It tastes like someone dissolved cotton candy in cookie dough. Cloyingly sweet with an artificial flavor that lingers unpleasantly. I took two bites and threw the rest away, which pains me considering the price.

Bubblegum

Rating: 3.5/10 Even worse than cotton candy. The artificial bubblegum flavor is overwhelming and bizarre in cookie form. I genuinely don’t understand who asked for this.

Maple Pancake

Rating: 4.5/10 Sounds amazing, tastes like someone poured sugar-free maple syrup on a basic sugar cookie. The maple flavor is completely artificial, and the texture is wrong for what should be a hearty, breakfast-inspired treat.

Location Quality Variations: The Truth

After visiting seven locations, I’ve learned that your Crumbl experience can vary dramatically depending on where you go:

Best Locations I’ve Visited:

• Provo, Utah: Makes sense—it’s near their headquarters. Consistently perfect cookies with generous toppings and proper baking times.
• Orlando, Florida (Dr. Phillips): Excellent quality control. Cookies are always properly baked and fresh.
• Nashville, Tennessee: Great browning technique and generous with mix-ins.

Inconsistent Locations:

• Phoenix, Arizona: Hit or miss. Sometimes amazing, sometimes overbaked.
• Dallas, Texas: Tends to overbake cookies and skimp on toppings.

What to Look For:

• Cookies should have golden-brown edges but still look soft in the center
• Toppings should be generous, not sparse
• Frosted cookies should have frosting that looks freshly applied, not dried out

How Crumbl Compares to the Competition

Vs. Levain Bakery

Levain wins on texture—their cookies have this incredible contrast between crispy exterior and molten center. But Crumbl wins on variety and visual presentation. Levain cookies are $4-5 each; Crumbl cookies are typically $3-4.

Winner: Tie, depending on what you want

Vs. Insomnia Cookies

Insomnia is cheaper ($2-3 per cookie) and delivers until 3 AM, but their cookies are smaller and less memorable. Crumbl’s cookies are an experience; Insomnia’s are just a late-night snack.

Winner: Crumbl for quality, Insomnia for convenience

Vs. Tiff’s Treats

Tiff’s delivers warm cookies, which is amazing, but their flavor variety is limited. Crumbl’s weekly rotation keeps things interesting, even if not every flavor hits.

Winner: Crumbl for adventure-seekers, Tiff’s for consistency lovers

The Value Question: Are They Worth It?

Let’s be honest: $3-4 for a single cookie is expensive. But here’s my take after three years of regular purchases:

When They’re Worth It:

• Top-tier flavors that you can’t get anywhere else
• Special occasions where presentation matters
• Sharing with multiple people (these cookies are huge)
• When you find a location that consistently executes well

When They’re Not Worth It:

• Bottom-tier flavors that taste artificial or unbalanced
• Inconsistent locations that frequently overbake or skimp on toppings
• When you’re just craving a basic cookie (get grocery store cookies for $0.50 each)

Pro Tips from a Crumbl Veteran

1. Follow their Instagram religiously but don’t get hyped by photos alone. Some of their most photogenic cookies are their worst-tasting ones.
2. Buy on Monday or Tuesday for the freshest cookies of the week.
3. Ask for a warm cookie if you’re eating it immediately. Most locations will warm it for 10-15 seconds.
4. Share the wealth. These cookies are massive and rich. Splitting one cookie between 2-3 people is often the perfect portion size.
5. Skip the milk. I know, I know, cookies and milk are classic. But these cookies are so rich that milk actually makes them cloying.
6. Take photos before eating. Not for Instagram, but because the really good ones are worth remembering for when they rotate back.

Frequently Asked Questions

Q: How long do Crumbl cookies stay fresh? A: 2-3 days maximum, stored in an airtight container. Frosted cookies should be eaten within 24 hours for best quality.

Q: Can you freeze them? A: Yes, but only the unfrosted varieties. Wrap individually and freeze for up to 3 months. Thaw at room temperature.

Q: Which flavors come back most often? A: Birthday Cake, Churro, S’mores, and most chocolate varieties rotate back every 2-3 months.

Q: Are there any secret menu items? A: Not really, but locations sometimes have leftover cookies from previous weeks if you ask nicely.

Q: What’s the best time to visit? A: Tuesday through Thursday, mid-morning. Cookies are fresh from Monday’s bake, and lines are shorter than weekends.

My Final Verdict

After 60+ flavors and countless dollars spent, here’s my honest assessment: Crumbl is worth trying, but not worth obsessing over. When they nail a flavor, they create something genuinely special that you can’t get anywhere else. The Chocolate Chip is legitimately one of the best cookies I’ve ever eaten, and the Churro cookie borders on transcendent.

But their hit rate is probably 40-50%. For every amazing cookie, there’s a mediocre one, and for every mediocre one, there’s a truly awful one that makes you question their entire quality control process.

The experience is part of the appeal—the anticipation of new flavors, the Instagram-worthy presentation, the ritual of the Sunday night reveal. If you approach it as entertainment rather than just dessert, the occasional disappointment is easier to swallow.

My recommendation: Try the classics first (Chocolate Chip, Churro, Birthday Cake). If you love those, then start exploring the weekly rotations. But don’t feel pressured to try every single flavor—trust me, I’ve done that for you, and some of them aren’t worth your money or calories.

Would I keep going back? Absolutely. But I’m much more selective now about which flavors I’ll actually spend money on. Sometimes the best part of the Crumbl experience is knowing when to skip a week entirely.

The cookies may be hit or miss, but the memories of the really good ones? Those last much longer than the sugar rush.